Take back control of your marketing data and optimize your advertising performance with a server-side tracking infrastructure.
Why switch to Server-Side Tracking?
A few practical resources to scope the need, avoid false starts, and choose the right architecture.
Tracking knowledge base
Client-side tracking sends data directly from the browser. Server-side tracking adds a collection and routing layer you control. The right choice depends mostly on data reliability, consent constraints, and media activation needs.
Read the pageTracking knowledge base
Book a free 30-min call to audit your current tracking and discuss a server-side migration.
| Security & Privacy | Data exposed in the browser | Centralized filtering before third-party delivery |
| Cookie Lifetime | Subject to browser rules and the storage method | Depends on the browser, first-party context, and architecture |
| Data Governance | Weak (Pixels collect everything) | Stronger when filtering rules are configured and audited |
Server-side tracking pays off when data quality directly affects media decisions, CRM workflows, or attribution. If your stakes are still modest, stabilizing the current setup usually comes first.