Take back control of your marketing data and optimize your advertising performance with a server-side tracking infrastructure.
Why switch to Server-Side Tracking?
| Feature | Client-Side | Server-Side |
|---|---|---|
| Data Accuracy | Limited by adblockers and ITP | Optimal (Proxy bypass) |
| Site Speed (LCP) | Slowed down by third-party scripts | Improved (Scripts run server-side) |
| Security & Privacy | Data exposed in the browser | Full control before third-party delivery |
| Cookie Lifetime | Limited (often 24h/7d on Safari) | Extended (First-party cookies) |
| Data Governance | Weak (Pixels collect everything) | Total (Filtering and anonymization) |
A few practical resources to scope the need, avoid false starts, and choose the right architecture.
Tracking knowledge base
Client-side tracking sends data directly from the browser. Server-side tracking adds a collection and routing layer you control. The right choice depends mostly on data reliability, consent constraints, and media activation needs.
Read the pageTracking knowledge base
Server-side tracking pays off when data quality directly affects media decisions, CRM workflows, or attribution. If your stakes are still modest, stabilizing the current setup usually comes first.
Book a free 30-min call to audit your current tracking and discuss a server-side migration.