Data Performance

Server-Side Tracking (sGTM): Secure Your Marketing Data | Zadig

Bypass AdBlockers and ITP restrictions. Recover up to 20% of lost conversions with expert GTM Server-Side implementation staying compliant with GDPR. Boost your ad performance.

Client-Side vs Server-Side

Why switch to Server-Side Tracking?

FeatureClient-SideServer-Side
Data Accuracy
Limited by adblockers and ITP
Optimal (Proxy bypass)
Site Speed (LCP)
Slowed down by third-party scripts
Improved (Scripts run server-side)
Security & Privacy
Data exposed in the browser
Full control before third-party delivery
Cookie Lifetime
Limited (often 24h/7d on Safari)
Extended (First-party cookies)
Data Governance
Weak (Pixels collect everything)
Total (Filtering and anonymization)

Frequently Asked Questions

Ready to move forward?

Book a free 30-min call to audit your current tracking and discuss a server-side migration.

  • Free audit without commitment
  • Technical GTM & sGTM expertise
  • Custom migration plan

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