User acquisition strategies and ad campaign management on Google Ads and Meta.
Where media strategy meets data.
I leverage my tracking expertise to feed your campaigns with high-quality conversion signals that most traffic managers overlook.
Book a free 30-min call to audit your current tracking setup.
Discuss this projectA few practical references to challenge the current setup before starting an audit or rebuild.
Tracking knowledge base
A broken stack does not always look broken in the interface. The early signals are often CRM gaps, duplicate conversions, unstable attribution, or platforms that “improve” while the business does not.
Read the pageTracking knowledge base
Server-side tracking pays off when data quality directly affects media decisions, CRM workflows, or attribution. If your stakes are still modest, stabilizing the current setup usually comes first.