Tracking & Data Infrastructure (GTM / sGTM)
The technical complexity your marketing team isn’t handling.
As a technical expert, I relieve your team of tracking burdens. I collaborate directly with your developers to implement robust, long-term solutions.
- Server-Side Implementation (sGTM): I configure your infrastructure to bypass blockers and secure your First-party data.
- Audit & Tagging Plans: Comprehensive auditing of existing setups and drafting of technical specifications (DataLayer) for your dev teams.
- "Plug & Play" Compliance: Implementation of Consent Mode v2 and CMP configuration (Axeptio, Cookiebot, Usercentric, etc.), ensuring GDPR compliance without breaking your metrics.
- GA4/Tracking Technical Support: I act as the technical point of contact for any data discrepancies in GA4 or your Ad platforms.