Tracking knowledge base
A broken stack does not always look broken in the interface. The early signals are often CRM gaps, duplicate conversions, unstable attribution, or platforms that “improve” while the business does not.
A broken stack does not always look broken in the interface. The early signals are often CRM gaps, duplicate conversions, unstable attribution, or platforms that “improve” while the business does not.
Tracking usually degrades through many small gaps: new forms left unmeasured, duplicated tags, broken consent propagation, tools disconnected from the CRM. Because each issue seems small, the stack keeps running while quietly distorting decisions.
The real cost appears later in media optimization, reporting, and team trust.
A broken stack does not always look broken in the interface. The early signals are often CRM gaps, duplicate conversions, unstable attribution, or platforms that “improve” while the business does not.
Tracking knowledge base
Server-side tracking pays off when data quality directly affects media decisions, CRM workflows, or attribution. If your stakes are still modest, stabilizing the current setup usually comes first.
Read the pageTracking knowledge base
Client-side tracking sends data directly from the browser. Server-side tracking adds a collection and routing layer you control. The right choice depends mostly on data reliability, consent constraints, and media activation needs.